What does it really look like to build a personal brand as a real estate agent - without a big team, huge budget, or flashy events? In this blog, we spotlight Raleigh-based solo agent and 90-Day Challenge alum Alley Buscemi, who’s turning casual events and local content into consistent business. From CRM tagging strategies to low-lift event ideas, Alley shares exactly how she builds trust, grows visibility, and stays top of mind in her market. If you're a real estate agent looking to attract aligned clients and scale with strategy, this one’s for you.