Real Agents. Real Brands. What It Actually Looks Like to Market Yourself in Real Estate
Featuring 90-Day Challenge alumni and top agents who’ve turned their brands into lead magnets.
If you’ve ever wondered what it really looks like to build a personal brand in real estate - not just post pretty photos or mimic other agents - this one’s for you.
At Real Estating, we talk a lot about visibility, branding, and strategy. But here’s the truth: Branding isn’t just about looking polished. It’s about building trust, creating demand, and staying top of mind - before the listing appointment even happens.
Let’s break down what it looks like in real life when real estate agents stop just marketing listings and start building brands that actually convert.
Lindsey Tronolone, The Jupiter Group - Jupiter, Florida
90-Day Challenge alumni + personal brand powerhouse
When Lindsey Tronolone joined the Real Estating 90 - Day Challenge, she didn’t just show up - she owned the transformation. Her team, The Jupiter Group, reflects everything we teach: strategic visibility, clarity of message, and consistent content that actually connects. What Lindsey does so well is this: She markets lifestyle, not just listings. She tells stories that make people want to live in her brand, not just in the homes she sells.
Want to know what it looks like to build trust before someone even clicks “Schedule a Tour”? Watch Lindsey’s Instagram. Read her captions. Pay attention to how she integrates local knowledge, authenticity, and bold confidence into everything she shares.
Alley Buscemi - Raleigh, North Carolina
90-Day Challenge alumni + brand-forward solo agent
Alley Buscemi is one of those agents who proves that you don’t need a massive team to make a massive impact. Her website and digital presence are a masterclass in personal brand clarity.
What makes Alley’s approach work? It’s grounded in storytelling. She brings people into her world - what it’s like to live in Raleigh, what it’s like to work with her, and why she’s not just another agent trying to “win the deal.”
She’s built her business not just on service - but on story, systems, and showing up consistently with intention.
Nanette Labastida – Austin, Texas
90-Day Challenge alumni + creative brand strategist
Nanette Labastida isn’t just selling homes - she’s curating experiences for Austin’s creative community. With over 18 years in real estate, Nanette specializes in providing a luxury experience tailored for musicians, artists, and creatives seeking the best of what Austin has to offer. nanettelabastida.com
Her brand, Rock N Realty, is a reflection of her personal passions: music, mid-century modern design, and supporting local non-profits. A breast cancer survivor since 2010, Nanette donates a portion of her commissions to organizations like the Breast Cancer Resource Center of Texas and the Health Alliance for Austin Musicians (HAAM).
Nanette’s approach is deeply personal and community-driven, making her a standout example of how authenticity and purpose can elevate a real estate brand.
Jonathan Spears, The Spears Group – 30A, Florida
Nationally recognized agent + personal brand legend
You can’t talk about brand-forward agents without mentioning Jonathan Spears. A longtime friend of Holly’s and one of the most respected names in luxury real estate, Jonathan has built an empire on intentional branding and high-impact marketing.
What sets Jonathan apart isn’t just market knowledge - it’s message clarity. From listing videos to interviews to social content, everything is aligned. Every word is on-brand. Every photo is purpose-driven.
He’s not just selling real estate - he’s built a reputation that sells for him
Matt Breitenbach, The Breitenbach Advisory Team – The Hamptons, New York
Luxury market innovator + podcast host + brand visionary
Matt Breitenbach didn’t just step into luxury - he built his own lane inside of it. As the host of The Disruptors podcast, Matt opens the curtain on what it really takes to create a standout real estate brand. But before the mic and media presence, he had a different challenge: stepping out of the shadow of his powerhouse mother, Susan Breitenbach - one of the most successful agents in the Hamptons.
Matt’s brand blends sports, lifestyle, and sharp content strategy. He’s turned his media into magnetism and his name into a narrative of growth, innovation, and ownership.
He’s not just riding a legacy - he’s redefining what the next-gen legacy looks like.
What These Agents Prove: Your Brand Is the Strategy
What do Lindsey, Alley, Nanette, Jonathan, and Matt all prove?
Personal branding isn’t optional - it’s essential
Visibility with intention builds trust before the sales pitch
A clear, strategic presence can grow your business faster than any postcard ever could
If you’re a real estate agent or team leader who’s ready to build something real—something scalable, strategic, and yours - this is your sign.
Ready to Build Your Own Brand?
Join the 90-Day Challenge and learn how to brand yourself like a Mega Agent, attract aligned clients, and grow your business with serious strategy.
👉 Start the 90-Day Challenge now
We’ll show you exactly how the best agents build brands that last.
