💥 Monthly Mastermind: Social Media Guru Andrew Jevin on Showing Up Authentically, Being Vulnerable, and Building A Business of Being Yourself
Real Estating Mastermind Recap — July 2025 with Andrew Jevin
In a digital era where agents are told to be everywhere, post constantly, and brand like a Fortune 500 company, the Real Estating Mastermind Call this month offered something different: a guest speaker whose entire identity pivots around keeping it real, being authentic, and showing up exactly how you want to, where you want to, and when you want to.
This invite-only, off-the-record session, hosted monthly by Holly Meyer Lucas, brings together 90-Day Challenge alumni and hand-picked real estate professionals to explore what it really takes to build a modern real estate business: strategically, personally, and with staying power.
This month’s theme, Half-Year Check-In & Sprint to the End, focused on leveraging the midpoint of the year as a strategic reset, an opportunity to reconnect with potential sellers, re-energize your audience, and step back into visibility as Q3 begins. and featured an incredible guest speaker. To lead that conversation, Holly welcomed Andrew Jevin — Founding Agent at Compass Santa Monica, Jay Shetty–certified life coach, national speaker, and the creator of The Social Summit.
Known for his expertise in social media strategy and confidence coaching, Andrew joined as our featured guest to unpack how he built a thriving business rooted in realness, consistent presence, and authenticity. This was a deeply personal and highly tactical conversation and exploration of how to show up as yourself, build community on your terms, and let authenticity drive the connection that ultimately leads to conversion as a real estate agent.
Andrew Jevin:
“I’m not going to follow up aggressively or chase people down to work with me. That’s just not who I am. I’m going to share what I love, where I go, what I’m seeing in real estate, and the people who are meant to work with me… they’ll come when they’re ready.”
“I’m Not Trying to Close You. But I’m Here Whenever You’re Ready”
Diving in immediately as Holly tends to do, she asked Andrew to share how he turns casual Instagram engagement into real-world transactions.
Andrew’s responses were riddled with take-aways, including this gem which cuts to the heart of his approach: “I’m not going to follow up aggressively or chase people down to work with me. That’s just not who I am. I’m going to share what I love, where I go, what I’m seeing in real estate, and the people who are meant to work with me… they’ll come when they’re ready.”
But don’t get confused with thinking this approach or mindset is passive — it’s strategic consistency. Many of Andrew’s clients begin as followers. Some haven’t seen him in over a decade. But when they reach out, they say things like: “We’ve been watching your stories forever. You’re our person.”
Stories Build Trust, and Reels Expand Reach.
While many agents obsess over metrics and editing, Andrew emphasized a simpler philosophy: Stories connect. And right now, trial reels can help you grow.
“Stories are where I build actual relationships. I can see who’s watching, even if they never comment. It’s always the same people - old friends, local agents, potential clients, and that’s where trust lives.”
On the other hand, Trial Reels (Instagram’s newest unpublished test format) is a recent way of how Andrew plays with content and occasionally hits big.
“One of my reels - just a video of me driving through LA, sharing the neighborhoods I’d live in if I were moving from New York - hit 260,000 views. I didn’t expect it. But I got 200 new followers and 80 people downloaded my relocation guide. It started conversations that are still going.”
Andrew Jevin, Founding Principal real estate agent with Compass Santa Monica
Gathering Email Addresses Is Still Underrated
Andrew doesn’t immediately funnel new followers into a CRM. Instead, he meets them where they are — through a Flowdesk-based newsletter called The Weekly Edit.
“I send one email a month. It’s not stats or listings — it’s what I’m loving in LA, new restaurants, my favorite tripod, trending audio. It’s human. It’s me. And it keeps me in their world without feeling like I’m selling anything.”
He’s intentional about when he does move leads into Compass CRM: only once they’ve engaged in a real estate-specific way.
“My CRM used to stress me out. I cleaned it out completely. Now I keep it sacred — only serious buyers and sellers go in there.”
DM Conversations Over Salesy Campaigns
Andrew’s DM strategy is built on uncomplicated directness, not automation.
“I don’t batch messages. I don’t use bots. I carve out 15 minutes a day and just… respond. And I use video a lot. I’ll send a quick message something like ‘Hey, I saw you watched my story, let me know if you ever want a recommendation in LA.’ That simple message will usually get a response and we’ll get a conversation going.”
Andrew urged agents to stop overcomplicating what they post and how they engage with their prospects. The goal isn’t perfection, it’s relatability and consistency.
“Post your opinions. That’s what makes people trust you. You don’t need to go viral, you just need to be remembered.”
Examples he’s used successfully that other agents can use:
“If I were moving from New York to LA, here’s where I’d live.”
“Three neighborhoods I’d invest in if I were buying right now.”
“Things I learned buying my own house as a real estate agent.”
And one simple reminder:
“No one cares if it’s perfect. They care if it feels like you.”
Showing Up Fully — And the Risk of Hiding
One of the most powerful moments in the call came when Andrew shared his personal story of growing up closeted and feeling like social media was a threat to his safety.
“For a long time, being online felt dangerous. I was afraid people would figure out I was gay, just by who followed me or who I was friends with. So I held back.”
But over time, Andrew found that the more he embraced who he was, fully and unapologetically, the more his business grew. “Now, the more I’m myself, the more connection I build. People want to work with someone they feel like they know. And the only way to get there is to show up.” He now leads with vulnerability and confidence, and encouraged others to do the same, even if it feels scary. “I don’t want to look back in ten years and say, ‘I should’ve shared more.’ We get to do this — we get to tell our story, in real time. That’s a gift.”
Key Takeaways
Stories build trust. Reels may earn reach, but Stories build recognition.
Your opinion is your differentiator. Share what you know and believe, not just market stats.
Trial Reels are a low-risk, high-reward growth play. Use them often.
Flowdesk > CRM (at first). Build connection before capturing leads.
Video DMs are a secret weapon. Personalize your outreach. Make it human.
Consistency > polish. People remember who shows up, not who’s perfect.
You don’t need a niche — you need a pulse. Be visible. Be honest. Be yourself.
We could talk to Andrew for hours and are so grateful that he took the time to stop by our monthly call and pour into our group. Thank you, Andrew!
You can connect with him here:
🎉 https://www.instagram.com/andrewjevin
⭐️ https://www.andrewjevin.com
🔥 andrew.jevin@compass.com
Want in on next month’s Real Estating Mastermind? Access is for alumni of our 90-Day Challenge participants and by invitation only, but reach out to Holly for an invite! Shoot your shot, ya know?
ABOUT:
The Real Estating Mastermind is offered exclusively to alumni of the Real Estating 90-Day Challenge and a small circle of invite-only professionals, and is a high-trust space where all things real estate, marketing, mindset, leadership, and personal brand as a Realtor intersect. Hosted by real estate expert, Holly Meyer Lucas, each call centers on a theme relevant to both the market and the moment. Past topics have included Leveraging Contracts, Marketing Historic Homes, Full-Body Negotiation, and more. We’ve welcomed visionary guests like Andrew Jevin, and Kelly Straka, who taught us how to design Airbnbs that actually cash flow, and Alley Buscemi, who explored the power of community-building through local events.
